Thursday, January 21, 2010

2010 SEO Checklist

Everyone who is having a website wants to feature the website at the top of the list. Following is the list of pointers to get your website on top, reach out to potential customers and ensure brand visibility in 2010.
1. Decrease a Webpage load time :- Google's Matt Cutts recently hinted that if a site takes more time to load then it can hamper its ranking in the search engine. This indicates that faster a site loads better the ranking. The pre-requisites to a good webpage load time are; reputable web host and fast internet connection.
2. Get listed in Google local search :- Getting listed in Google Local Search ensures brand visibility in front of visitors from the nearby places. It has been proven that the number of visitors to a website increase exponentially when listed in local search results.
3. Get involved in social media :- Social media today plays a very important role. Companies will actively engage themselves in social networking and reach out to their potential customers.
4. Optimise your website mobile users :- With and ever increasing number of people tweeting and using Facebook from their mobile devices, a lot of organizations are now finally paying attention to how their websites appear on mobile phones.
5. Apply web analytics to its full potential :- There are many analytic tools in the market like Omniture, Google Analytics and Yahoo! Web Analytics etc which provides mountain of data pertaining to the visitor's usage.

Monday, January 18, 2010

3 SEO secrets For Women Owned Small Business

The 3 SEO secrets for women owned small business are as follows :-
1. Find a niche :- Catch customers in the act of buying exactly what you sell by making sure your keywords are perfectly suited to your customers. If you sell many different products, analyze what you have for sale and segment each category into niche markets and go after those. For example if you sell shoes then don't try to target shoes rather go for specifications like black basketball shoes, pink girly shoes, trendy designer shoes. This can prove to be the first secret to success.
2. Use keyword to the top of the page :- You'll want to take a peek at the "cached snapshot of the pages" of your site from the Google toolbar. Then, click on "text-only version" in the upper right of your screen to see how Google looks at your site. Compare your sites with other sites and see what Google likes in their and try to follow those techniques for your site. In this way you can obtain a good ranking for your site.
3. Link keyword phrases towards the top of the page and throughout the pages but do it evenly :- Cramming a bunch of links in groups anywhere on your page is a red flag for Google that your site is spam. By including your keywords and phrases, linked and evenly distributed, your site will get favored in the search engine rankings.

Tuesday, January 12, 2010

Yahoo Search Engine Optimization (SEO) Tips

Everyone is talking about optimization a website for Google. Sure, Google does own a big chunk of the traffic. And they tend to deliver more traffic than everyone else. But don't forget that there are other major players around, such as Yahoo. So here are certain tips which you can follow to gain a good rank in Yahoo.
1. Well organised links :- Yahoo gives a lot of attention on the internal structure of the website. There has to be good internal links in order to have a good rank in Yahoo. In order to rank good in Yahoo external links doesn't matter that much.
2. Use primary keywords in title tags :- This works for Google as well, but it's very important for Yahoo. Use your primary keywords in the title tags. Yahoo looks at your page title as well as your Meta tags closely to determine the theme of your site. Make it easy for Yahoo and you will be rewarded with higher search rankings.
3. Use search engine -friendly URL :- The url that you will be using should be search engine friendly.
4. Write unique content :- This is one of the very important things. The content must be unique, crisp,informative and at the same time interesting.

Sunday, January 10, 2010

Adopting SEO Strategy to Get Higher Search Engine Rankings

When you are developing a website for your company or organisation then you always want it to have a good rank in the search engine ranking. In order to attain a good rank you must follow certain SEO tips. These are as follows :-
1. Good content:- The content must be good. The visitors will visit your site to get relevant information that they are looking for. So the content must be informative and it must tell the visitors at once what is your site all about.
2. Proper use of keywords :- The keywords for the content should be well chosen. The keyword density should be proper and keyword stuffing must be avoided.
3. On-page optimisation :- The on-page must be optimized properly in order to achieve a good rank.
4. Link building :- If you can get get link from sites which are having high page rank then the significance and importance of your site also increases.
5. Attracting attention :- The main aim of the SEO strategy is to attract the attention of the spider. It is a very good practice to submit the site to the popular directories because they are well accessed by the popular search engines like Google, Yahoo, and MSN. The site here gets indexed and the traffic is automatically routed to it.

Friday, January 8, 2010

Advanced SEO Techniques

Some rules that you must follow to make your site a success are as follows:-
1. Keyword research :- Need to brainstorm exactly what your target market is typing into Google. All Search Engine Optimisation starts here. Good keyword research is a vital factor in SEO.
2. Create a local business listing :- You can easily achieve a good rank for your website by creating a local business listing.
3. Link building :- It is probably the most important part. If you can bring links from relevant sites having high page rank then the rank of your site also subsequently increases.
4. RSS feeds :- The majority of websites, directories and blogs have RSS feeds. If they don't then they can be created. These need to be submitted to the top 40 or so feed directories.
5. Publish Press Releases :- Every time any new product is launched it must be announced in the form of press releases.
6. Use of Twitter or Facebook :- In order to increase the reputation of the site and to enhance the brand name social networking sites like Twitter or Facebook can be used.
7. On page factors :- Finally comes the on page factors like meta title, alt tag in the image,the url must be keyword specific.

Tuesday, January 5, 2010

Tips For Doing SEO on Your Own

A website is mainly designed to attract traffic to your website. The best way to draw traffic is search engine optimization. This work can be done by any efficient SEO company. But some people prefer to do this job on their own. Some of the tips for doing SEO on your own are as follows.
1. Try to get links for site from a website which is having a high page rank. This will increase the value of your website.
2. Try to have absolute links for site. The benefit with this is even when someone tries to read your content you will benefit from the backlinks it will generate.
3. In order to increase the significance of your site you must do social marketing. You must be familiar with sites like digg, Facebook etc.
4. If you are incorporating videos in your web site make sure that you also build a video sitemap that you can list in your Google Webmaster Central account. This will help your videos to be crawled by the search engines frequently.
5. Natural is better. It is always better if your content and pages are crawled by the search engines naturally. For this you must have a good content,great navigation etc.

Sunday, January 3, 2010

Some SEO Tools For a Top 10 Listing in Google

Some SEO tools available in web are as follows:-
1. Keyword tool :- Keywords are very important for search engine optimization. So a good keyword tool is essential to find keywords for good content and link building services.
2. Back link checker :- A back link checker helps you to find the number of links you have gained from other websites.
3. Page rank checker :- The page rank is the rank given to a page by Google depending on its importance. So through link building services if you can have links from high PR sites then the page rank of your page also gets improved.
4. Indexed page tools :- The indexed page tool helps to determine the number of pages indexed by the major search engines.
5. Keyword density tool :- High or low keyword density does not help you to achieve good ranking. The keyword density tool helps to maintain a optimum level.
6. Similarity checker :- The similarity checker helps to maintain a unique content. Duplicate content in your site is penalised by search engines.
7. Traffic estimator :- This tool helps to determine the number of visitors to your site during a specific period of time.
8. Site Map Generator :- This tool helps to generate site map of different sites.